Noterik is excited to welcome new partner Bureau Buhrs to the QandR community. They are an Amsterdam-based agency that believe involving local stakeholders and residents to be essential for a successful marketing, communication and participation strategy. When Corona was upon us, Marinka van Vliet from Bureau Buhrs was the first to call and ask us whether Read more…
Posts Categorized: News
Co-creation and participation in Corona times
How to organise an inclusive participation process in times where physically getting together is not an option? This was the topic of a webinar organised by Rotterdam-based Kickstad that specialises in sustainable urban development. Fellow Rotterdam agency De Plekkenmakers, used Noterik’s tool QandR to elaborate on this theme in a co-creation session with 80+ participants.
Efficient follow-up with QandR
A much requested feature has now been implemented in QandR: automatic reporting. Right after you have completed your QandR session, and have closed it in the dashboard, QandR will prompt you to generate a PDF with selected slides from your session and view, download or email it. A simple (with lots of work under the Read more…
QandR alla Milanese
More and more agencies that are active in the field of qualitative market research are discovering the added value that QANDR can offer in focus groups. For several of our clients, QandR has become part of the standard toolbox in their qualitative research proposition, and for some this means they truly make it their own Read more…
A sense of Wonder
All real progress starts with a sense of wonder. That insight is the driving force behind research and strategy agency (and new QANDR client) Wonder. A, well, wonderful group of four ladies that couple expertise with innovation and know all about making brands flourish in rapidly changing consumer markets.
Embedding video in QandR
A recurring request of our QandR clients is the embedding of videos in a QandR session. We are pleased to report that this is now possible! Interlace the questions you pose your respondents with videos to illustrate your narrative, provoke discussion, or show a commercial to be evaluated – all within the one environment, without Read more…
Interactive Advertising on an Amsterdam street
Imagine yourself walking one evening on a busy Amsterdam street, when suddenly a screen in a shop window lights up, inviting you to take a look. And then it turns out that you can use your phone to look at and listen to all the interesting stuff the shop has to offer, and request more Read more…
MuPop exhibitions in 11 European cities
Participation in cultural heritage is a hot topic. But which formats work and what results might be expected? These questions were at the crux of WeAre#EuropeForCulture: a rollercoaster of a project that took us across many European cities, putting innovative approaches to the test in crowdsourcing workshops and exhibitions co-created with local communities.
QandR is contagious
QandR, Noterik’s tool to gamify any type of group discussion, has a solid customer base in market research, where it is primarily used in focus groups. However, QandR flourishes anywhere were the traditional presentation paradigm fails to engage audiences. This was demonstrated in the course if this year, as QandR spread from one event to Read more…
QandR @ ESOMAR Fusion 2019
Market research professionals from all over the world came together at ESOMAR Fusion in Madrid, diving deeply into the struggles and success stories of qualitative research and data science. Our launching customer Motivaction demonstrated their research methodology VisualFocus, which plays a pivotal role in QandR’s customisation for the qualitative research market.