More and more agencies that are active in the field of qualitative market research are discovering the added value that QANDR can offer in focus groups. For several of our clients, QandR has become part of the standard toolbox in their qualitative research proposition, and for some this means they truly make it their own Read more…
All real progress starts with a sense of wonder. That insight is the driving force behind research and strategy agency (and new QANDR client) Wonder. A, well, wonderful group of four ladies that couple expertise with innovation and know all about making brands flourish in rapidly changing consumer markets.
A recurring request of our QandR clients is the embedding of videos in a QandR session. We are pleased to report that this is now possible! Interlace the questions you pose your respondents with videos to illustrate your narrative, provoke discussion, or show a commercial to be evaluated – all within the one environment, without Read more…
Imagine yourself walking one evening on a busy Amsterdam street, when suddenly a screen in a shop window lights up, inviting you to take a look. And then it turns out that you can use your phone to look at and listen to all the interesting stuff the shop has to offer, and request more Read more…
Participation in cultural heritage is a hot topic. But which formats work and what results might be expected? These questions were at the crux of WeAre#EuropeForCulture: a rollercoaster of a project that took us across many European cities, putting innovative approaches to the test in crowdsourcing workshops and exhibitions co-created with local communities.
Balance, specialists in strategic advice on the physical living environment, employed Noterik’s tool QANDR to facilitate an interactive dialogue between housing corporation Trivire and its tenants. In several concurrent sessions, tenants used their smartphones to share their knowledge and views on the sustainability of their housing, and what part landlord and tenants might play in Read more…
Noterik ensures you are well prepared for the new year and particularly New Year’s eve, with exciting new QANDR features, and a must-have benchmark test for your ‘oliebollen’.
Noterik is proudly part of a small consortium that won a tender for an exciting new project that will be creating interactive popup exhibitions in ten European cities in 2019, to promote the participation of European citizens in their cultural heritage.
QandR, Noterik’s tool for gamifying group discussions, was used by Dutch public broadcasting umbrella organisation NPO, to evaluate a range of TV pilots in two audience panels of young adult viewers.
During the Dutch Media Week in Hilversum an interactive quiz, powered by Noterik’s MuPop, allowed visitors to test their knowledge of the Dutch media personalities commemorated in Sound and Vision‘s Wall of Fame, compete with others and have fun in the process.