QANDR @ ESOMAR Fusion 2019 in Madrid

    During the ESOMAR Fusion in Madrid market research professionals from all over the world will dive deeply into the struggles and success stories of qualitative research and data science. We are happy to announce that Motivaction will present VisualFocus, their research methodology that makes innovative use of smartphones during focus group discussions, which is powered by QANDR.

    Margré Nijkamp and Roos Thijssen, both qualitative researchers at Motivaction, will ask visitors to using their smartphones to give their responses on Dutch licorices – visualizing Polls, Pointers, Wordclouds and Gradings around this arguably awkward Dutch candy.

    If you are into something new, in terms of taste as well as research tools, please come and join us during FUSION Finds: Tool Time! on Wednesday the 13th from 11:30 till 12:30 on the ESOMAR Fusion in Madrid.