VIRAL VIDEO PLAYER
The Dance4life video player was developed to increase the online presence of a worldwide educative program on AIDS prevention. In order to increase visibility in the social media, Noterik developed a player which enables sharing videos easily on Facebook, Myspace and Hyves (Dutch social media platform). The player provides also a regular embed code for publishing videos on any website.
The video player was used for collaborative live streaming in a Dance4Life campaign in November 2008. People from different countries were engaged in the campaign by encouraging them to share the player through social media platforms. The player was provided in different languages and included an online countdown before a live broadcast started, which gathered live streams of dancing people from 15 different countries. The player also archived the recorded streams so that they could be watched later on-demand.