Creathon for Amsterdam University of Applied Science

    Noterik organised a creathon for the Amsterdam University of Applied Sciences (Hogeschool van Amsterdam or HvA), for its research project More Profit From Data. Using a variety of techniques, including our product QANDR, Noterik brought together the various stakeholders to explore how current second screen applications commissioned and used by several Dutch broadcasters might be improved, based on a range of criteria.

    This particular hackathon was branded ‘creathon’, as the day was spent developing ideas and concepts for (improved) second screen applications. We started of with a presentation by Harry van Vliet, lecturer Crossmedia at the HvA, using Noterik’s QANDR tool, explaining constructs such as ‘presence’, ‘interactivity’, ‘motivation’ and ‘context’ that determine user experience, and collect participants’ responses. We then moved on to brainstorm sessions, collecting ideas for applications around the themes ‘news’, ‘sport’ and ‘gameshows’, with mixed teams. The second half was dedicated to developing concrete concepts by teams around each of the project partners, Ex Machina, Angry Bytes and The Capitals (since then merged into Bamtech Media), developing concrete concepts for new or improved applications, concluded with a pitch by each of them.

    Noterik has ample experience in organising hackathons and workshops, sometimes developing actual applications using Noterik’s own toolkit, at other times, like for this creathon mainly conceptual, using post-its, paper-prototyping and other materials to bring the ideas across. We enjoy bringing people together and creating new and productive ideas or applications in a short time span.